What is in a name?

Windows Vista draws, jokes, scorn, approval | CNET News.com

The other day we were discussing the merits and demerits of the new name for Longhorn. All of us agreed that Microsoft has always done a lousy job of naming its products. Then, it occured to us that may be it runs in the family. I mean, what is BillG's name - William H Gates III. So, two generations of Gates weren't creative to come up with a different name for their child.