tweets

Tuesday, November 18, 2008

James Matthew is onto something


James Matthew runs a heating and cooling company in the Chicagoland. No big deal. There are a number of desis running their own business. Every year around September I get a mailer from his company about the Fall specials he has for furnace/humidifier cleaning. The mailer is thing of beauty. It has the colors of the Indian flag on it including the chakra. I am not sure how James got my name and address (maybe there is a desi mailing list). Anyway, smart move. So, after about four years of getting this mailer and not trying out the service, I decided to give it a try. I called James and he came (a bit late but a lot better than the three hour window that you have to live with Comcast or ComEd. Maybe, he was just trying to keep this Indian theme going). Turns out James is of Indian origin but was not born in India, nor did he grow up in India. And, he has only been to kerala twice.

I want to believe that James has different mailer for different nationalities he targets. And, even if he does not he has managed to do something that the Indian government has failed to do - promote brand India.