What is the opportunity cost of this crime?

Indian police make arrests in outsourcing fraud | CNET News.com

This news was picked by media all over. And, they were all over it with one report suggesting that Forrester indicating this and the previous privacy lapse can cost the BPO industry dearly. Hey, are these the same guys who said B2B exchanges will wipe out brick and mortar.

That said, what is the opportunity cost of this crime - how much will the Indian BPO industry suffer because of this bad publicity? I am sure it is going to be way more than $350k. As the saying goes "One rotten apple....". Hope these rotten apples are charged for the overall loss to the BPO industry. And, maybe like China we should execute these blokes.